Every Tuesday, Handelsblatt technology reporter Britta Weddeling writes about the trends and oddities of Silicon Valley from a German perspective.
Be provocative in San Francisco – and you risk social condemnation. Even if people are of a certain opinion they would never speak it out loud. Everybody is so politically correct, gender conscious and home before 9pm. There are days I want my money back.
But how strange was going to Las Vegas for the Consumer Electronics Show (CES), one of the biggest conferences in the tech industry. Vegas, baby, that’s a world of easy money and gambling addicts, of permanent entertainment, where the waitresses’ age indicates the quality of the hotel.
I remembered that when I was five, I asked my father why there were all the half-naked women in the carmakers ads. “It’s because men think they will also get the blonde lady if they buy the car”, he answered. I thought that was a pretty good deal.
Some people also seem to believe that. At CES, half-naked women were all over the place: next to autonomous cars or virtual reality headsets, robots or smartwatches. Interestingly enough some of these companies sell thousands of devices a month – how do they manage to ship all the women?
What I want to say is this: Maybe political correctness will drive us crazy. And maybe it is hilarious to think the number of female speakers is the most important thing about a tech conference. But we definitely need more women on stage than – for example – next to it.
Es gibt auch eine deutsche Version dieser Kolumne.
Britta Weddeling is a technology journalist with Handelsblatt, Germany's #1 business daily, based in San Francisco. She is author of a weekly English tech column called "Valley Voice" and contributes every week to a podcast at a major German radio station (Deutschlandradio,"Was mit Medien").